Is Your Website Design Professional?
September 5th, 2010 | 
Author: Is Your Website Design Professional?
In business world you need a professional image a professional sales team. Similarily as one of your company member is company website performs in professional fashion? Company website is your online sales team do you know how professional it is?
1 You have a beautiful website background?
In personal website we can always find some beautiful background image or eyecatching background color. In some company websites they also use some company photo factory photo or product photo as the website background. Actually it is not the right way to do. The right way is “Make it simple”.
You will never find a background image in Yahoo Google. People visit your website is looking for information not the beautiful background. Moreover the background image have disadvantages: loading time will be longer and distract the visitor attention. Think again what information the background image can bring to your customer? If no take it off.
2 Full of image
Dont make your webpage in full of image. Use image only if image can present more clear than text. For example you can use image to present the order process. Size of those images should be small enough you can take a look on the article about “Image Optimization”.
Remember company website is not a comic.
3 Page Frame
Many websites use frame to make the navigation easier. However more and more website designers dont use frame in the design. It is because frame will distort the whole design and also make the visitor confused and difficult to find the information. Also using CSS or Javascript can provides similar effect but can keep the design consistency.
4 Visitor Counter
Put a visitor counter on the web site. This can let visitor know how many people visit the website before get their attention and build up their confidence. This look true but we suggest you to take it off.
Actually these counters are not accurate and can be trigger manually no one will believe these counters. Why don’t put a testimonial with a real customer name instead of this counter?
5 Under construction
Have you see those “Road Construction” image? Or those “Under construction please come back later”? Dont waste your visitor time. If your webpage has not finish take it away. I can’t remember have I try “come back later”.
If you really need to put this “Under Construction” we can give you some suggestion. You can package it to become a revisit event for example:
On which day the web page open the first 100 visitors complete the registration can get a free gift or discount.
Raise the visitor curiosity tell them what surprise they may get once the webpage open.
Make it like a fiction. Everyday you put some additional information on it make the visitor revisit. This can greatly encourage the visitor to visit again.
Remember no one like those boring “Under Construction”. Turn it into a marketing event.
About the writer: Isaac Chu is Project Director of Evinco Solutions Limited. Evinco provides innovative business software include emarketing web solutions email marketing software ecatalog publishing software invoicing software and electronic cheque writer. Visit: http://www.evinco.com.hk
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