E-Commerce Website Design Vs. Web Design
September 5th, 2010 | 
Author: E-Commerce Website Design Vs. Web Design
Not all websites are the same. And while all webmasters need to take web design into account those dealing directly with money and customers have extra considerations to make. After all for owners of ecommerce or sales websites “conversion” is the number one priority. Conversion refers to turning visitors to a website into paying customers and the “conversion rate” of an ecommerce site is hugely dependant on how potential customers feel about the site itself.
This brings the question… When designing a website what is the difference between ecommerce web design and regular web design? Can you design an ecommerce website just like you would an informational web page? The answer is no. Though they are similar in concept and execution there is quite a lot of difference between ecommerce web design and regular web design it’s all in the details.
ECommerce Web Designers
When an Internet user visits an ecommerce site he/she is often looking to buy. But the truth is if that potential buyer doesn’t feel good about the website they won’t buy even if the items for sale there are just what they’re looking for.
Since turning browsers into paying customers is the way for an ecommerce site to make money ecommerce website designers must keep in mind the importance of creating trust and good feeling with potential customers. Before deciding to spend money most online customers look for security convenience and accessibility and a successful ecommerce site must make all three a priority. Because of this ecommerce web designers must put a special focus on:
Branding
In order to create trust and a feeling with security with potential clients it’s important that an ecommerce website be well branded. This means that sales websites must put more effort into logos mottos designs etc. than noncommercial websites.
Shopping Carts
The ease and convenience of eshopping carts shopping baskets etc. is an important factor in converting browsers into customers. Because of this most ecommerce website designers should offer custom shopping cart design for websites. This includes but isn’t limited to shopping cart appearance databases product display and email receipts.
Security and Merchant Accounts
The biggest reason why online shopping is such a huge industry is convenience. And what makes shopping online so convenient is the ability to pay online securely with credit cards. Since paying online is one of the last remaining ‘sticking points’ for reluctant online shoppers it’s important to make them feel safe and secure when ordering from an ecommerce site. Because of this ecommerce web designers are specialized in creating secure websites and often help users to apply for and create secure ecommerce merchant accounts for credit cards.
Of course all of this specialized knowledge requires specialized training and an ecommerce web designer needs to be trained in this highly specific field. An ecommerce web designer must know both regular web design and the specialized skills in the areas listed above as well as other ecommerce related areas.
About the writer:nbsp;nbsp;Train for your future as an ECommerce Web Designer at triOS College located in Ontario.www.trios.com
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