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Archive for the ‘e-commerce’ Category

How To Promote The Top Affiliate Program With Just A Few Simple Clicks
Everyone wants to promote the top affiliate marketing programs because these programs are usually strong offers that convert really well. But how do we go about locating these offers?

Actually for every marketplace that you go to there will be strong offers for you to promote. For example if you go to Clickbank you’ll find that some offers are having lots of success in the marketplace. If you go to Commission Junction or Amazon you’ll find the same thing. The problem is how do you integrate these affiliate offers together so that your website makes you the most money?

Remember your website is like a piece of virtual real estate on the Internet. Every web page that you put there represents a piece of the Internet and a chance for you to make money. If you spend a little time to analyze your web page you’ll come to see it as “browser space” that you can monetize. That means whatever you put up within that space will determine how much your real estate is worth. Say for example you put up a review page that promotes a gardening book and that book sells for twenty dollars and you make one sale a day. So that web page is worth twenty dollars a day to you. Now if you put up some Cost per Impression Ads on the same web page and the web page continues to make one sale a day you have now increased the value of the web page. Because now you earn say an additional fifty cents from the ads. So the success of your Internet business is determined very much what offers or ads you decide to put up the web pages.

Fortunately some software developers who are affiliate marketers themselves have come up with software to make life much easier for any affiliate marketer. And the best thing about affiliate marketing is that there are no products to create. You simply sign up with the respective affiliate networks like Clickbank or Amazon and start promoting. It is not uncommon to hear stories about affiliate marketers making money online within hours after signing up with an affiliate network.

That’s because they are usually supported by a wide variety of tools such as a website creator that will help create web pages on the fly and insert the affiliate codes into the pages automatically. That means the days of engaging a web designer deciding what to put up on the web pages etc are over. All the hassle have been taken out because the software will lead you along step by step as you work. The best part of working with such software is that there is no guesswork. Everything has been decided for you.

And you do want that because now you don’t have to run tests for yourself to see which templates convert better or how to optimize your web pages for the search engines. All that has been built into the software and everything is now automated. All you need to do is to sign up with the various affiliate networks grab the affiliate codes insert them into the software generate the web pages and you’re good to go.

It’s no magic trick but certainly great software helps an awful lot. So be sure to check out some website creation software as soon as you can and you’ll see for yourself what you have been losing out on.

About the writer:  Easily create your website with ACE site creator Only 14.99 for unlimited use. Fully featured website creation software.

Is Your Website Design Professional?

In business world you need a professional image a professional sales team. Similarily as one of your company member is company website performs in professional fashion? Company website is your online sales team do you know how professional it is?

1 You have a beautiful website background?

In personal website we can always find some beautiful background image or eyecatching background color. In some company websites they also use some company photo factory photo or product photo as the website background. Actually it is not the right way to do. The right way is “Make it simple”.

You will never find a background image in Yahoo Google. People visit your website is looking for information not the beautiful background. Moreover the background image have disadvantages: loading time will be longer and distract the visitor attention. Think again what information the background image can bring to your customer? If no take it off.

2 Full of image

Dont make your webpage in full of image. Use image only if image can present more clear than text. For example you can use image to present the order process. Size of those images should be small enough you can take a look on the article about “Image Optimization”.

Remember company website is not a comic.

3 Page Frame

Many websites use frame to make the navigation easier. However more and more website designers dont use frame in the design. It is because frame will distort the whole design and also make the visitor confused and difficult to find the information. Also using CSS or Javascript can provides similar effect but can keep the design consistency.

4 Visitor Counter

Put a visitor counter on the web site. This can let visitor know how many people visit the website before get their attention and build up their confidence. This look true but we suggest you to take it off.

Actually these counters are not accurate and can be trigger manually no one will believe these counters. Why don’t put a testimonial with a real customer name instead of this counter?

5 Under construction

Have you see those “Road Construction” image? Or those “Under construction please come back later”? Dont waste your visitor time. If your webpage has not finish take it away. I can’t remember have I try “come back later”.

If you really need to put this “Under Construction” we can give you some suggestion. You can package it to become a revisit event for example:
On which day the web page open the first 100 visitors complete the registration can get a free gift or discount.
Raise the visitor curiosity tell them what surprise they may get once the webpage open.
Make it like a fiction. Everyday you put some additional information on it make the visitor revisit. This can greatly encourage the visitor to visit again.

Remember no one like those boring “Under Construction”. Turn it into a marketing event.

About the writer:  Isaac Chu is Project Director of Evinco Solutions Limited. Evinco provides innovative business software include emarketing web solutions email marketing software ecatalog publishing software invoicing software and electronic cheque writer. Visit: http://www.evinco.com.hk

E-Commerce Website Design Vs. Web Design

Not all websites are the same. And while all webmasters need to take web design into account those dealing directly with money and customers have extra considerations to make. After all for owners of ecommerce or sales websites “conversion” is the number one priority. Conversion refers to turning visitors to a website into paying customers and the “conversion rate” of an ecommerce site is hugely dependant on how potential customers feel about the site itself.

This brings the question… When designing a website what is the difference between ecommerce web design and regular web design? Can you design an ecommerce website just like you would an informational web page? The answer is no. Though they are similar in concept and execution there is quite a lot of difference between ecommerce web design and regular web design it’s all in the details.

ECommerce Web Designers

When an Internet user visits an ecommerce site he/she is often looking to buy. But the truth is if that potential buyer doesn’t feel good about the website they won’t buy even if the items for sale there are just what they’re looking for.

Since turning browsers into paying customers is the way for an ecommerce site to make money ecommerce website designers must keep in mind the importance of creating trust and good feeling with potential customers. Before deciding to spend money most online customers look for security convenience and accessibility and a successful ecommerce site must make all three a priority. Because of this ecommerce web designers must put a special focus on:

Branding

In order to create trust and a feeling with security with potential clients it’s important that an ecommerce website be well branded. This means that sales websites must put more effort into logos mottos designs etc. than noncommercial websites.

Shopping Carts

The ease and convenience of eshopping carts shopping baskets etc. is an important factor in converting browsers into customers. Because of this most ecommerce website designers should offer custom shopping cart design for websites. This includes but isn’t limited to shopping cart appearance databases product display and email receipts.

Security and Merchant Accounts

The biggest reason why online shopping is such a huge industry is convenience. And what makes shopping online so convenient is the ability to pay online securely with credit cards. Since paying online is one of the last remaining ’sticking points’ for reluctant online shoppers it’s important to make them feel safe and secure when ordering from an ecommerce site. Because of this ecommerce web designers are specialized in creating secure websites and often help users to apply for and create secure ecommerce merchant accounts for credit cards.

Of course all of this specialized knowledge requires specialized training and an ecommerce web designer needs to be trained in this highly specific field. An ecommerce web designer must know both regular web design and the specialized skills in the areas listed above as well as other ecommerce related areas.

About the writer:nbsp;nbsp;Train for your future as an ECommerce Web Designer at triOS College located in Ontario.www.trios.com